From a loyalty app to the operating system of a footwear brand.
Fuxia sells ballet flats online and in physical stores in Mexico and Colombia. In seven months we built its app, its operations system, its AI assistant, and the integrations that connect them to its online store.
Results
The challenge
Fuxia had an online store, physical stores, and customers who loved the product, but sales, inventory, and customers lived in separate places. Stock didn't match between the stores and the website, in-store sales weren't tied to a customer, and there was no simple way to bring a buyer back.
What we built
Fuxia app · iOS & Android
Loyalty card with QR, points and tiers, a catalog synced with the store, wishlist, purchase history, referrals, and push notifications. Customers log in with a WhatsApp code.
Fuxia 360
The internal operations system: product master data, inventory across a warehouse and 4 stores, in-store sales, layaways, made-to-order, customer 360, and staff tools on mobile.
Hilo, the AI assistant
Answers customers on the website and in the app using the real catalog, stock, and store policies, and hands off to the team's inbox when a person is needed.
Storefront & data
Custom plugins on fuxiaballerinas.com, catalog and stock published from Fuxia 360, server-side purchase tracking, and a daily ad-spend feed.
Timeline
- Apr 2026First version of the loyalty app
- May 2026Hilo, the AI assistant, first version
- Sep 2026Fuxia 360 starts: inventory, stores, and customers
- Oct 2026Fuxia 360 in production with real store sales